Ashton James
Marketing & Web Development
Isn't It Time To Take Your Business To The Next Level?
We help business of all sizes grow with:
- Online Digital Marketing
- Social Media Campaigns
- Proven SEO Strategies
- Website Optimization
Save Time
More Sales
Grow Faster
Surpass Your Goals
Improve Your Online Presence With
- Social Media Marketing – Organic
- Social Media Marketing – Ads
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Pay-per-click (PPC) Advertising
- Website Optimization ... and more
Dominate Your Local Market
With A Strategic Digital Marketing Campaign
Be honest, how many times have you actually explored beyond the first or second page of a Google search? If the answer is rarely, then you've experienced the effectiveness of Digital Marketing. We specialize in getting your products or services to appear on the first page of search results. But that's not all we do to support your business growth. Our Digital Marketing strategy encompasses a wide range of areas, from Content Marketing to Social Media marketing to Search Engine Optimization (SEO) and more.
So what exactly is Digital Marketing? It revolves around harnessing the potential of digital channels and advanced technologies to promote and sell products or services. Whether it's through engaging content, compelling email campaigns, strategic pay-per-click ads, or optimizing search engine rankings, all these tactics come together under the broad umbrella of Digital Marketing. In simpler terms, if you ever feel tempted to make a purchase while browsing the internet, that's the result of skillful Digital Marketing tactics at play.
Embrace the boundless potential of digital platforms to expand your business's reach to a vast audience. Now, let's contrast the reach of an ad in a local newspaper with a post on social media. The newspaper ad is confined to the subscribers of the publication, and each day it runs, it depletes your marketing budget. On the flip side, a social media post can effortlessly reach anyone on the platform, and the best part is, you don't incur any additional costs for its continuous presence on your profile.
With Digital Marketing, you can efficiently connect with your target audience and promote your products or services. Unlike traditional marketing methods, Digital Marketing allows for precise targeting of specific or niche audiences.
Engaging with customers online helps to grow a loyal following that trusts your brand. This is particularly advantageous for small businesses, as they can easily implement Digital Marketing strategies that fit their budget.
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Digital Marketing
Real World Business Success Story
In today's digital age, establishing an online presence is just as important as having a brick-and-mortar store. This is where potential customers get their first glimpse of your brand and make their initial judgments.
Digital Marketing enables small businesses to reach a wider audience compared to traditional marketing techniques, usually at a lower cost. It allows you to engage with your customers on a deeper level, comprehend their requirements, and customize your products or services accordingly.
The outcome? Enhanced brand loyalty, improved conversion rates, and ultimately, increased revenue.
The Proof is in the (Digital) Pudding
Let's look at a campaign we recently completed for one of our clients.
A national fitness chain wanted to increase memberships at two locations with a membership drive campaign.
Discussing their needs to understand their goals, Ashton James Marketing decided to leverage the power of PPC advertising to increase their visibility and attract high-quality leads.
Our first step was to conduct thorough keyword research to identify high-search volume keywords relevant to their services.
Next, we redesigned their ad creatives and implemented split testing to determine the most effective ad copy, and utilized Google Ads' advanced targeting features to reach their target audience more effectively.
The Results
After two months of campaign optimization, the company experienced significant results. The total number of branded leads increased by 85.71%, and the overall Cost-Per-Click (CPC) decreased by 45.02%. This meant the company was getting more value for their advertising spend, and they surpassed their membership goals by 15%!
This real-life case study demonstrates the power of a well-managed PPC campaign. With the right strategy and execution, PPC advertising can drive quality leads, reduce CPC, and ultimately increase the return on investment for small businesses.
Key takeaway: A carefully strategized and implemented PPC campaign can drastically improve the visibility and lead generation for small businesses. Incorporating tactics such as high-search volume keywords, dynamic content and ad copy, and targeting the right audience can enhance the effectiveness of your PPC campaign.
Note: They have now asked us to do another campaign for them based on the success of the first campaign.
The Bottom Line
People are looking to buy from you RIGHT NOW.
They're using Google, Facebook, and other online tools to make their decisions about where to spend their money.
But if they can't easily find you, their business WILL go to someone else.
With our services, those people will not only find you, but have an easy way to contact you ... and become paying customers.
Ashton James Marketing & Web Development helps entrepreneurs, startups and small-to medium-size businesses hit their online business goals with intelligent solutions and strategies.
Our team of digital marketers drive qualified, ready-to-convert leads to your website and help your company achieve all your online marketing goals.
As a full-service Digital Marketing agency, we can accelerate your business growth with innovative SEO strategies, targeted marketing campaigns, intelligent content marketing, and more – we’re here to deliver the results you need to thrive.
Some Of Our Clients
