Does SEO Work?
LOCAL SEO CASE STUDIES
After we launched this new website (With SEO built in to their new web design, along with an active SEO campaign that included NAP Citations & quality backlinks) by the end of the 3rd month online, Peoria IL Fence Company was ranking for more than 175 Keyword Search Phrases & began receiving 20+ NEW calls a week ... and counting!
Peoria IL Landscape Designers had been operating by word-of-mouth, picking up new clients where & when they could. We created a Website (with SEO built in to the design) and within 6 weeks, they began getting up to 10 NEW calls a week!
NATIONAL SEO CASE STUDIES
RTINGS.com has created a strong moat in a few product niches over the years. This has helped it to grow from an already impressive monthly organic traffic of 2M two years ago to over 9M today.
There’s a lot to learn from it, especially if you’re looking for tips on improving website structure or planning to run experiments using programmatic SEO.
To take advantage of an SEO opportunity is easier said than done. For carwow, taking on its opportunity means putting on an integrator hat and running a media company alongside the “regular” business.
That’s a high cost to pay. But if your business is selling cars and Google lists you next to the company that actually made the car, this has to be worth something.
But what if you’re so good at making content that people forget about your business? This is a typical pitfall in content marketing, and it happens to the best. It may happen to carwow too.
It even invented a search query, “help me carwow,” which it promotes in every review. I believe it’s supposed to make the conversion path from watching a video review to using the platform even shorter.
We've heard a couple of times from different marketers that they don’t pursue SEO because they are in “a new niche with no search demand yet.” I think
Zapier’s case shows that if you dig a little deeper, you may hit a motherload of SEO opportunities. But you may need to enter through the “back door.”
After all, theoretically, there must be some kind of market demand that you’re building your product on. And if there’s market demand, you will likely find search demand.
Wise stands out in terms of how invested they are in SEO across teams. This highlights the importance of soft skills in SEO.
You need to properly communicate the value of SEO and your needs with others in the organization to succeed.
It doesn’t matter if you’re just starting out or you already have a well-functioning affiliate marketing business. Applying the five tips in this case study will help you get ahead in your LOCAL SEO efforts.
