Facebook Ads Cost
Facebook ads can be incredibly cost effective, especially compared to other forms of online advertising. Not only can you achieve results with a relatively small budget, you have complete control over your Social Media Ad budget and are able to define exactly how much you want to spend. You can set either daily or lifetime budgets and also tell Facebook how much you want to spend per result.
There's a staggering amount of real time data available - and not only can you tell very quickly whether or not an ad is performing well, you're also able to react to that data and improve your accuracy - which ultimately will result in a lower cost-per-action.
Targeting Options
Facebook makes a lot of money from users sponsoring their page posts using the 'Boost Post' function, without a real understanding of how to select a relevant audience. Learning how to target your ad spend will give you a much better return on your investment.
What if you were a dog walker who wanted promotional leaflets delivered in the local area, and I told you I could guarantee to only deliver the leaflets to the houses of dog owners, saving you the cost to print and deliver the leaflets which were less likely to be read? Ad targeting on Facebook allows you to do just that.
Facebook allows you - as an advertiser - to drill down to exactly the target audience your business wants to reach. If your target audience comprises of people who are predominantly 25-35 years old, running enthusiasts, living in a particular area then you can use an interest-based audience to target exactly those people, focusing your ad spend on the people most likely to produce the desired end results.
Pretty cool, right?
They Work Because
You Can Test Them
For Digital Marketing in Peoria Il, Facebook allows you to split-test your ad campaigns, showing different versions of your ad to your target audience to see which they react to more favorably. For example, you can choose different images, alter your caption or test a single image against a video.
When there's a clear winner, you can choose to shift the remainder of your budget to that version of the ad.
If you've ever run advertising campaigns based
on gut instinct before, as many small businesses do, this is a revelation - both in terms of how painless it is to set up and in terms of ensuring your advertising really does work.
Facebook Pixel
and Custom Audience
If you're not familiar with the Facebook Pixel, you need to be. It's a clever piece of code you add to your website. It helps you re-market to warm leads - like previous visitors to your website or even those who have abandoned the checkout process without completing their transaction.
It increases the conversion rate from all your website traffic. Whether you want people to sign up for your training course, potential clients to book a call, or any other desired outcomes, the Facebook Pixel will help those goals to be achieved.
If that's not exciting enough, you can use the pixel data to create lookalike audiences based on the behaviors of existing website visitors who are completing actions you want your prospects to take! Imagine attracting more of your ideal customers to your business on demand - that's the power of exploiting the Facebook Pixel to the full.
FACEBOOK ADS
ARE YOUR FRIEND
One of the most visited sites on the entirety of the Internet is Facebook.
Facebook has so many users that the impact you can have on the social media juggernaut is undeniable. Unfortunately, many people waste money advertising on Facebook because they do not know how to utilize local Facebook Ads to generate sales.
Even though you get a presence boost from creating a Facebook Ad, if you do not have the right plan for your ad and using it to generate Sales Leads, it will be a waste of time, and money!
Ashton James Marketing will work with you to create a Facebook Ads Proposal that's properly targeted and use the analytics from those ads to generate sales for your business today and in the future.
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