Most people know, Google is one of the largest search engines in the world, with more than 5 billion daily searches. So with that much activity, how do you get your business/website to stand apart from all the other websites on Google?
You Control the Campaigns
One great thing about Google Ads is the campaigns can be customized. You can pick the target audience, the geographic areas you want to focus on, and keywords you want to target. This creates a tailored ad for your business, and you can be ensured it is reaching the right audience. Another benefit is you set the budget and the amount of time you want to run the campaign.
Quick Results
With a Google Ad campaign you will see results a bit faster than with SEO. This is because your website will jump to the top of the search results page while your ad is running. This is very good for short-term website traffic. However, the best practice is to use a combination of Google Ads and SEO strategies. SEO will not necessarily bring those instant results like Google Ads will. However, SEO focuses on the future and long-term goals of your website and business and bring long-term success.
Increase Conversions and Traffic
Because Google Ads moves your website to the top of the search results page, you’ll have so many more impressions and chances for users to click on your website. More traffic to your website inevitably means for more conversions!
Only Pay for Clicks (PPC)
Another unique advantage of Google Ads is that it runs on a Pay-Per-Click (PPC) model, meaning you only pay when a user clicks on the ad. This is different from most digital marketing models because often, you will pay an upfront price and hope you get the results you want. With Google Ads, you will only pay for the results you get.
If you're interested in starting a Google Ads campaign for your business, Ashton James is here to help. Our digital marketing experts can develop Google Ads that show results.
