Local businesses like these trust us to build websites that generate measurable results — not just traffic.

Logos for various businesses.
Red wax seal with the word
If your website isn’t producing calls, form submissions, or qualified inquiries, it isn’t doing its job.

We provide conversion-focused and the best web design services in Peoria IL for businesses that want their website to actively support growth — not just exist online.

Our approach combines clear messaging, intentional structure, and local SEO best practices so visitors quickly understand what you do, trust your business, and take action.

Who These Web Design Services Are For

Our Peoria IL web design services are built for businesses that depend on their website to attract and convert customers.

This includes:

  • Local service businesses
  • Small and mid-sized companies
  • Professional service providers
  • Entrepreneurs and consultants

If you need your website to explain your value clearly and encourage visitors to contact you, this service is designed for you.

Why Most Peoria Websites Fail to Convert

Many websites struggle not because of poor traffic, but because of unclear communication.


When visitors land on a site and can’t immediately understand what’s being offered, who it’s for, or what to do next, they leave.


Common issues we see on Peoria business websites include vague headlines, overwhelming text, weak calls-to-action, and layouts that distract instead of guide. These problems silently cost businesses leads every day.

Our Web Design Approach

We design websites around how people actually make decisions online. Instead of overwhelming visitors with information, we focus on clarity, structure, and intentional flow. Every page is built to reduce confusion, build trust, and guide visitors toward one clear action.

🔍 Clear Value Messaging

Visitors understand what you do, who you help, and why it matters within seconds of landing on your site.

🧠 Decision-Focused Structure

Pages are organized to guide attention naturally, helping visitors move from interest to confidence without friction.

🤝 Trust-Building Design

Consistent layout, clean design, and strategic content placement create credibility before a word is spoken.

👉 Intentional Calls to Action

Every call-to-action feels natural and timely, encouraging visitors to reach out without pressure.

Peoria IL Web Designers Focused on Small Business Growth

Small businesses don’t need complicated websites — they need sites that bring in customers

 

  When we ask our clients, "Do you know the REAL purpose of a website," most of them say things like .... "Well, I know I HAVE to have one for my business" or "So people can learn about my company" or "Because every business has one."  But the REAL purpose of a  website in Peoria IL is to be a 24/7 Lead Generation and Sales machine.

 

Then we ask if they know where they rank on Google search.  Many of them think they're in the top spot, because they Google their business name, and their business comes up first.  That's called a Direct Search

 

 But when we ask them to do an Organic Search for their business (i.e. type in emergency Plumber in Indianapolis) they're shocked that they can't find their website unless they scroll through several pages and 100s of other websites that rank above theirs. It can be confusing, and frustrating!

Conversion-Focused Custom Websites

We create custom web designs tailored specifically to your business, audience, and goals. No generic templates or cookie-cutter layouts. Every element is designed to support clarity, credibility, and conversions.


Your Peoria Il website design will be structured to highlight what makes your business different, address common customer concerns, and make it easy for visitors to take action.


We won't build (or rebuild) a website that won't rank on the 1st page and in the top spots of Google search, because our goal is to partner with you to actually help grow your business.  Our focus isn't on OUTPUT, but on OUTCOME - attracting traffic, and converting that traffic to sales by building a 24/7  Lead Generation and Sales Machine that YOU own.

Web Design and SEO Built Together

A great-looking website won’t help your business if no one can find it. That’s why our Peoria IL web design services integrate SEO fundamentals from the start — without sacrificing clarity or user experience.


We build pages that naturally support Peoria IL search visibility by:

Structuring content around local search intent
Using a clean, logical heading hierarchy
Optimizing page speed and mobile usability
Supporting Google and AI search understanding


This approach ensures your website is positioned to attract qualified local traffic over time — and convert that traffic once it arrives.

web design Peoria I

Looking for the Best Web Design Company in Peoria IL?

The “best” website is the one that brings in customers

Our work focuses on results — not awards or buzzwords.
  1. Strategy-first approach
  2. No fluff or over-designed pages
  3. Conversion psychology built in
  4. Local Peoria market expertise

Responsive Web Design for Mobile-First Customers

Most visitors are on their phones — your site must work flawlessly

👉 We Can Optimize Your Website For The Mobile Experience


  • Mobile-optimized layouts
  • Fast load times
  • Easy navigation
  • Thumb-friendly calls-to-action
  • We design for how people actually browse and buy.
    📱 Test My Mobile Experience


Ready to Turn Your Website Into a Lead Generator? 

 Stop losing visitors. Start converting them.


  • Clear messaging
  • Proven structure
  • Local Peoria expertise
  • Conversion-driven design


Businesses come to us when they’re ready for real results.

BOOK A FREE WEBSITE STRATEGY CALL NOW

A strategy for your business today

to match your dreams of tomorrow.

Watch to learn about the Return on Investment (ROI) for Search Engine Optimization (SEO)

Let's Team Up And Grow Your Business Together!

Popular Questions

  • An SEO company sent me an email saying my website needs help. Should I contact them?

    Definitely not! Much like insurance companies, several SEO companies are deceitful and will exhaust your finances without delivering any real value. 


    Beware of companies that exclusively offer pnly SEO services in Peoria IL, as they may resort to unethical practices that could jeopardize your online presence.  


    IF THEY DON'T OFFER TO START WITH A WEBSITE REBUILD / OPTIMIZATION and offer SEO only, that never works, and is most likely a scam, or at the very least, something you want to steer clear of!


    Because SEO should be complemented by strong website development and design to meet Google's standards. If you're approached out of the blue about SEO, proceed with caution. 


    Ashton James Marketing & Web Development is a trusted partner known for our exceptional work and commitment to our clients.

  • Can you design a quality website that is aimed at my ideal customer and stay within my budget?

    When searching for a website designer, it's important to address the budget early on. At Ashton James Marketing & Web Development, we have a variety of packages available on our website. However, certain web designs may call for a personalized quote that encompasses all the services you require. 


    Our Peoria IL website packages not only offer a visually appealing design, but also include embedded local SEO to enhance your online presence. 


    Additionally, we provide all the necessary content – from persuasive copy and stunning photos to engaging videos and informative blog articles – to ensure your website ranks well on Google and attracts new customers. 


    With our comprehensive approach, your website will be set up for success.

  • How often should my Website Design and content be updated?

    If you look up this question on the internet, you'll find many sources advise updating your website approximately every three years. The goal is to keep your audience engaged with your brand.   While that may be true for the overall design, in reality your content should be updated at the very least once a month.


    But the solution isn't quite so straightforward. It's crucial to leverage analytic tools to gain insights into your users' preferences and to streamline their interactions. This strategy is commonly referred to as growth-driven design.


    Our Peoria IL Web Design provides growth-driven design, you can bid farewell to the daunting task of completely revamping your website every few years. Instead, it focuses on making continuous and ongoing updates that are less time-consuming and result in smaller yet impactful improvements. 


    This approach allows you to prioritize and address your most pressing needs first, rather than overwhelming yourself with everything at once.

  • What are backlinks?

    When one website links to another using anchor text, it creates a backlink. For example, if you stumble upon an article that references another source or website, that's an instance of a backlink. 


    Website backlinks are widespread on the internet, especially on popular blog sites that link back to relevant content.

  • What does SERP mean?

    After you enter a search term in Google, Yahoo, Bing or other serch engines, the page that shows up with all the results is known as a search engine results page (SERP). In addition to the natural search results, you'll also find paid search and pay-per-click (PPC) advertisements.

  • What are website keywords?

    Referred to as a focus keyword, a keyword (or keyword phrase) plays a crucial role in defining the essence of your webpage or blog post. It serves as the primary search term that you desire to rank prominently for with a specific page. 


    Consequently, when users search for that particular keyword or phrase (for instance, "Plumbers in Indianapolis") on search engines like Google, your website's page should be included in the list of results.


    You'll want to make sure the On-Page SEO is built into your Peoria IL web design.

  • How often should I publish Blog articles on my website?

    Blogging plays a crucial role in attracting visitors to your website, but it's a gradual process. Don't expect to see a sudden surge in traffic right after publishing a blog post. It takes time and persistence to build up your audience, so be prepared to keep writing regularly for at least 12 to 18 months before you can gauge the impact of your efforts.


    If you're new to blogging, try posting once or twice a week to get started. Focus on creating content that resonates with your target audience. Take the time to research relevant keywords, but remember not to stuff them into every post. It may take some time before you see your blog ranking on Google.


    Establishing a regular blogging routine is essential for building a loyal audience. Utilize your social media platforms to promote your blog posts and attract more readers. 


    Make sure to provide valuable and up-to-date content to keep your audience engaged and coming back for more. Increasing the frequency of your posts will also help drive more traffic to your website over time.

Have a Business In Central Illinois?

Ask About Our Local Peoria IL Web Design and Local Peoria IL SEO